When people can’t attend your open house this fall, there are several creative ways to still engage them and ensure they have the opportunity to explore what you’re offering:
1. Host a Virtual Open House
- Livestream the event: Use platforms like Zoom, Facebook Live, or YouTube to broadcast your open house in real time. Engage with attendees by answering their questions as they view the space remotely.
- Record a virtual tour: Create a video walkthrough of your space and send it to those who couldn’t attend in person. This gives them the opportunity to experience the event at their convenience.
- Use 360-degree videos or VR: Offer a more immersive experience with 360-degree videos or a virtual reality tour, allowing people to explore the space as though they were there.
2. Offer Private Tours or Appointments
- Schedule one-on-one tours: For those who couldn’t make the open house, offer them private tours on alternate dates. This can also create a more personal experience.
- Flexible appointment times: Provide a variety of dates and times to accommodate different schedules.
3. Create and Send a Digital Brochure
- Put together a well-designed digital brochure with photos, key details, and highlights from your open house, then email it to people who couldn’t attend. Include links to more detailed information and contact forms.
4. Follow Up with Personalized Communication
- Reach out to individuals who expressed interest but couldn’t attend. Personal emails or phone calls show you’re attentive and can lead to scheduling private meetings or sharing important information they missed.
5. Host a Post-Event Q&A
- If people have questions but couldn’t attend, host an online Q&A session after the event to address any concerns or inquiries about what they missed.
6. Send an Event Recap
- Share photos, videos, and key takeaways from the open house on social media, email newsletters, or your website to give non-attendees a summary of the event.
7. Create an Interactive Website Feature
- Develop a specific landing page for the open house with interactive features like image galleries, videos, and downloadable content. People can explore at their own pace.
8. Offer Limited-Time Discounts or Specials
- Incentivize those who couldn’t attend by offering exclusive discounts or perks for following up within a certain timeframe after the open house.
Using these strategies helps you to maintain momentum, even if some people can’t make it to the open house itself.