Do you want to get organized and create your own social media calendar? If so, you’re in luck — this task doesn’t have to be overwhelming! All it takes is some thoughtful planning and preparation.
We gathered some tips from Shopify for creating a successful social media calendar!
- Audit your social channels and content – For example, maybe your Instagram video posts earn tons of engagement while photo-based posts don’t garner the same results. As such, you’d plan for more video-based posts in your social media calendar over text-based ones.
- Set long- and short-term goals – Think of your business goals and then develop social media marketing goals to support them.
- Decide on content posts and categories for each channel then input them into a social media content calendar using a template – Every social media platform is unique. Each caters to different audiences, has different content formats, and offers different ways to interact with content and users.
- Fill in your content calendar with post ideas – When brainstorming social media content ideas, it’s helpful to think of your posts in two ways: timely and evergreen. Timely posts are about events, holidays, and other temporary occurrences. Evergreen posts are relevant year-round.
- Create and schedule your posts across all your social media platforms – Once you have your post ideas, you’ll need to build the creative. This means copy and visuals. Then it’s time to upload the content to your respective channels and get ready to publish posts. Scheduling ahead of time, rather than logging in each day to post manually, is a more efficient way of doing this.
Social media can be a tricky beast, but it doesn’t have to be! One way to stay on top of things is with a social media calendar. Start creating yours now!