Sell Your Home with Our Proven 3-Phased Marketing Strategy

Attracting the highest possible value for your home requires strategic preparation, effective marketing, and expert knowledge of local market conditions. Our 3-phased approach ensures your home is positioned for success—maximizing visibility, buyer competition, and ultimately, your final sale price.

Phase 1: Compass Private Exclusive

Why Start Here?

  • Make your listing available to 34,000 top agents and their millions of buyers before itgoes public.
  • Test aspirational pricing or validate a pricing strategy privately, without accumulatingdays on market.
  • Begin generating early interest and buyer urgency.
  • In some cases, you may receive an offer from a buyer willing to pay a premium forcertainty and reduced competition.

If your home doesn’t sell as a Private Exclusive, we transition to the next step with valuable insights.

Phase 3: Compass Coming Soon

Publicly showcase your home on Compass.com—without MLS days on market ticking up.

  • Gather engagement insights from agents and buyers interacting with your listing.
  • Fine-tune your pricing strategy based on real-time market feedback.
  • Improve Google rankings while increasing direct buyer inquiries.
  • Maintain more control over your data—limiting how long your home’s details and photosremain online.

Armed with data and buyer demand, we strategically launch your home across all platforms.

Phase 3: Go Live on All Platforms

Your home officially hits the market—fully optimized for maximum impact.

  • Listing goes active on MLS, Zillow, Realtor.com, and all major real estate sites.
  • Benefit from pricing insights and early exposure gained in Phases 1 & 2.
  • Drive competition and urgency among buyers, increasing your chances of achieving top dollar.

At this stage, days on market and price drop history become publicly visible—so launching at the right time and price is key!

Work With Us


Ready to sell your home with a strategic, data-driven approach? Contact Crossroads Collective today to learn how our 3-Phased Marketing Strategy can help you maximize your home’s value and achieve a seamless selling experience.

Not ready to fully list your home yet?

Explore your options and see what buyers might pay using our Make Me Sell tool, allowing you to test pricing and gauge interest without making a public commitment.

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